How we talk to one another has evolved thanks to social media.
But, both their use and importance are ever-changing.
Once upon a time, MySpace was all anybody talked about. Without a MySpace profile, you were invisible online. Teens and preteens today are the first generation to have never heard of the social networking website MySpace.
A few years later, Facebook emerged. Social media platforms such as Twitter, LinkedIn, Instagram, and Snapchat.
Which social media platform do you think will become irrelevant first?
It’s safe to say that today’s social media platforms are far more perceptive than those of 20 years ago. They are aware of what happened to sites like MySpace and are rushing to make changes. They are constantly on the hunt for new and exciting methods to pique the interest of their users.
These days, it’s all about live video, permanent auto-messaging, and ephemeral life tidbits. Nevertheless, are you prepared for the next societal phenomenon to emerge?
Why the events to come should have your attention
To this day, I can still recall my initial experiences with Twitter. At that point, there were only approximately 5 million users (there are now over 330 million), and everyone was actively participating.
Getting people to take notice of your digital marketing efforts required generating aesthetically appealing and informative content. In this less-congested area, I have a better chance of spreading my message and making an impact.
I suppose you might call it good fortune that I was in this position. With the help of Twitter, I was able to quickly rise to prominence.
But, it is currently a lot more challenging to achieve the same kind of popularity on Twitter or any other well-established social media site. For newcomers, engagement levels have fallen. It’s not easy to discover true devotees. Now they demand payment from everyone for what used to be free service.
Thus, you’ll need to adjust your strategy if you hope to use social media to increase your brand’s awareness, popularity, credibility, and sales.
If you want to make a big difference in a lot of people’s lives in a short amount of time, you need to know what’s on the horizon, what’s popular, and what’s making waves.
So how can you anticipate what will happen? In what ways can you take advantage of the impending upsurge in population?
Be ready to save some time with this…
The future social media phenomenon
The use of one’s voice as a primary means of communication is growing rapidly. The nuances of tone, inflection, and emotion are lost in written communication but come through loud and clear in spoken conversation.
Do you still need convincing? You might reconsider after reading these numbers:
- Most people can speak at a rate of 150 words per minute, but can only write at a rate of 40 words per minute.
- The majority of searches will be conducted by voice by 2020, according to Comscore.
- In 2016, there were 35 times more searches performed using voice on Google than to 2008.
- Sixty percent of persons who communicate primarily by voice just recently began doing so.
- So, it seems that the use of one’s voice is on the upswing. Yet that doesn’t seem related to online communities at all. What strategies can you employ to benefit most from this development?
The new social media platform that is changing the way we use the internet
The foundation of the social network HearMeOut is the sharing of 42-second audio clips.
The beauty of this rapidly expanding social network is that it allows us to reach an enormous new audience. Voice assistants are becoming increasingly commonplace in everyday settings such as the house, the vehicle, and even instant messaging.
But, you must act quickly, The voice-based social network HearMeOut has teamed with Ford Motors to become the exclusive social app in Ford entertainment systems.
- Hundreds of influential people are already utilising the HearMeOut app to harness the power of their voices for the benefit of the companies they represent. By posting a voice message to Twitter, they are effectively producing “Voice Tweets,” demonstrating another another way in which this software is being integrated with established social networks. Its newly released version 2.0 provides companies and influencers with a wealth of content and promotional options.
Justifying the use of voice.
Voice-based social allows users to listen to their feeds while driving, exercising, or engaging in any other hands-free activity, increasing “screen time” and hence the reach of advertising.
Voice not only increases the amount of time people may spend interacting with others, but it also provides a unique chance for the world’s 256 million visually impaired people, who have been mostly ignored for years, to experience socialisation in a whole new way.
You should also keep an eye out for the rising trend of voice-based advertising. In contrast to traditional advertising formats such as text or images, speech ads allow for (albeit restricted) two-way communication. To differentiate their products in the market, firms may benefit greatly from using this type of advertising since it is participatory, interesting, and fun for the target audience.
Brands and opinion leaders should jump on the voice-based social trend now. It’s a chance for new thought leaders to avoid the “line” that forms on established platforms like Twitter and Facebook.
Indications point to the convergence of digital life around voice and video communications.