Does crafting a successful TikTok video follow a certain set of steps? Basically, yes.
There is no universal formula for success on TikTok because every user base is unique. It’s a common misconception that the algorithm behind popular TikTok videos requires a lot of finesse and effort on the creator’s part. For the purpose of reducing the art of TikTok success to science, we have spent a significant amount of time evaluating the platform’s most popular videos and conducting our own studies.
Understanding your judge is the first step in creating a winning video.
Taking apart the algorithm
The For You page is a crucial part of what makes TikTok so popular. Finding new creators has never been simpler than on our platform. Each user’s For You page is customised using an algorithm that considers the user’s tastes when recommending videos. Because no two people have the same tastes or habits, they will not have the same For You page.
Many criteria go into determining the films to recommend to you on the For You page. You choose your initial preferences as a new user, and then the algorithm learns more about you as it observes your repeated actions and explicit disapprovals.
7 Tips for creating a viral TikTok video
A common question among TikTok users is how to achieve virality with their videos. Follow this checklist for a guaranteed success in making high-quality TikTok videos.
Select anything that has recently gained attention or is of general interest
Your video’s success will be limited if the subject matter is dull. Your video’s topic is not what will make it popular, but it could be the reason it bombs. You can’t make a video on TikTok unless there’s a base of viewers that are interested in what you’re talking about.
It’s also crucial to note the significance of knowing your particular community for this reason.
Publish more videos, and you’ll have more data with which to experiment to see what subjects (and presentation techniques!) your audience responds to best. You should delve deeper into the themes that are doing well and create more material in that vein. Create anything your audience requests, and that content will go viral.
Find possible new music styles or trends to incorporate
It’s unclear which came first, the chicken or the egg. When making films, you may become aware of a trend in which you are interested and have the inspiration to include your niche’s or brand’s message into the movement. On the other side, once you’ve settled on a topic, you might see a development that facilitates the entertaining presentation of that issue. Making ensuring the trends you do fit into your niche, are easily understood by your audience, and are executed properly are all crucial parts of doing trends. In this case, doing nothing at all is preferable to doing something trendy but missing the meaning of it.
Remember to be succinct while discussing something
For any video to be successful, it must be able to hold the interest of its audience. Eliminate unnecessary details and focus on the most important aspects of your presentation. In this way, they won’t get lost in the middle.
Hone your delivery skills
While making a video, the delivery is the most important factor. If the content isn’t interesting, then none of the optimizations will help. It’s a shame, if you ask me, if people miss out on useful information because the delivery isn’t spot on and they move on. Advice on how to improve your performance in TikTok videos:
Avoid extraneous details and make transitions between segments brief and sweet.
Use your own genuine self as a leader. One of the most effective methods of being noticed is to simply be yourself.
Make sure your editing is precise and expert
You don’t have to be an expert editor to create a high-quality TikTok video, but there are some guidelines you should stick to for the best results. If you don’t want people to leave your video before it’s over, trim the beginning and the finish. Make sure the video syncs up with any accompanying music or voiceover or the effect may be lost.
Employ a robust hook
The videos on TikTok are being scrolled past by users with a simple swipe of the thumb. Nobody will stick around if you don’t grab their attention in the first three seconds. One of the most essential parts of a successful viral video is its hook. The best “hooks” are controversial or attention-grabbing.
Cut down on unnecessary waits
TikTok Analytics (Click the three vertical dots on any video to get the metrics) will update with the average time users spend watching your videos as you continue to upload more. You can gauge how long your content is holding viewers’ attention with data on watch time. As a result, this will provide input on a range of potential course corrections…
Whether your films are too long or people aren’t watching them all the way through; if you need to employ stronger hooks or create more interaction to keep them watching.
The longer you can keep viewers engaged, the better your video will perform. Watch time graph in analytics provides further insight into when viewers are leaving.