You’ll know you’re onto something with your Instagram strategy when it steadily brings in new followers.
More followers means your brand is getting more exposure and your content is more interesting to more people. As such, monitoring your Instagram account’s popularity is crucial.
So, how do you keep tabs on your Instagram followers? This short tutorial will show you exactly what you need to know to keep tabs on your Instagram followers.
All right, let’s dive in!
The Importance of Monitoring Your Social Media Follower Count
Although some may view “follower count” as nothing more than a vanity metric, we see it as serving a much more practical purpose. Gaining more followers allows you to do useful things like:
- Learn if your posts are getting more views and how to improve their visibility so they attract more followers.
- To what extent should you update your content strategy?
- Think about how valuable your content is in comparison to the rest of the market.
- Find out what happens when you post and interact regularly.
- Get yourself established as a go-to expert in your field. The number of people who follow you can be a proxy for how influential you are in your field.
Instagram: How to Keep Tabs on Your Fans
Followers on Instagram can be monitored in the following ways:
1.Using Instagram’s built-in analytics
Instagram’s built-in analytics feature makes it easy to keep tabs on things like new followers and other useful social media data.
If you have an Instagram business or creator account, you can use this function. It is possible to upgrade from a personal account to a business or creator account.
Click on “Profile,” then “Settings,” then “Accounts,” then “Edit.” If you want to change your account type, scroll down to it and click it.
Ways to monitor your Instagram following:
- Select Insights from your profile’s drop-down menu.
- Then, on the next page, under Total, select Followers.
- As a result, you will be redirected to the page where you can view analytics about your followers. Their development over time is displayed, as well as the total number of people you’ve followed and unfollowed.
- Your audience’s top locations will be displayed.
- You can also see demographic information, such as age, gender, and peak activity hours:
2. Using a Keyhole
The Keyhole social media analytics tool is user-friendly. It’s a centralised hub for monitoring and analysing your Instagram following.
It reveals information about your audience, such as your growth rate over a specified time period and the topics that garner the most engagement:
You can also see the breakdown of your followers’ account privacy settings.
Keyhole’s profile analytics function allows you to do the following:
- Track the expansion of your following across all of your preferred social media channels, not just Instagram. This includes Twitter, Facebook, TikTok, YouTube, and even LinkedIn.
- Determine the demographics of your audience and the success of your social media strategy.
- Keep an eye on rival brands’ social media pages to learn their strategies and identify any openings you can exploit.
- Examine the content that generates the most comments and shares.
- Continue to monitor brand-related news, posts, and mentions.
- Explore information going back as far as a year.
Closing Remarks: Methods for Assessing Online Activity
You can see how your content and promotional efforts are affecting your profile’s popularity by analysing the rate of follower growth. Keyhole’s in-depth analysis can help you expand your social media following.