Using TikTok Ads To Promote Your Brand: Step By Step Guide

TikTok is one of the hottest social apps in the world. Within a very short period, it was the fourth most downloaded app in the world. 

It is more popular to create short lip-syncing and dancing videos. TikTok was launched in the year 2018; according to the research of 2019, there are more than 500 million active users and 1.5 billion downloads every month. 

Also, it is available in 75 languages with 150+ markets. Under this updated world, everything is growing into networking and social apps. 

In 2021, social media will be empowered in the world of digital marketing. TikTok is the most popular digital marketing platform for every individual and business owners to promote their brand. 

Now, we will discuss the amazing platform TikTok and its advertising feature. 

TikTok With Advertisement

Recently, TikTok launched a great feature advertisement. There are four types of ads on TikTok. They are:

  1. Brand Takeover Ads
  2. In-Feed Native Ads
  3. Hashtag Challenges
  4. Branded Lenses

Brand Takeover Ads

Brand Takeover Ads are more expensive on this platform because TikTok will show only one Brand Takeover Ad per day. It is a full-screen ad that appears when a user enters the app. It allows Video, GIF, and image-type ads that attract your fans and followers to your page. These types of ads include a brand’s profile page or a specific hashtag challenge. 

In-Feed Native Video Ads

These types of video ads are displayed either at the bottom of TikTok videos or in the part of the video queue, depending on the type of products. These ads allow lots of CTAs like app website clicks, app downloads, and so on. This ad allows 15-second videos that appear on the user screen. 

Hashtag Challenges

Hashtag challenges are more and more popular on this platform. It encourages user-generated content, builds brand awareness, and expresses users’ creative and engaging format. Also, it can find influencers that help you generate your brand in the middle of their fans and followers. 

Branded Lenses

It is similar to Snapchat filters and lenses. If you can create videos from this platform, you can use various filters and effects to make it more beautiful. It funnily encourages users and brands. Branded lenses allow 2D, 3D, and AR features to enhance your content. 

How To Make A Killer TikTok Ads

TikTok advertising is similar to other social media advertising. There are several ways to make killer TikTok ads and get more engagement quickly. Sometimes take the time to make effective ads to spread your brand all over the world. If you buy TikTok views for your profile page, it helps create a positive impression when someone enters your page. It helps to accelerate popularity, especially for beginners. Here are some ideas to make your TikTok Ads. 

Always Follow Trending 

Following trending is one of the powerful ways to gain more and more followers on your page. Trending contents go more viral on TikTok. When you find certain content or sounds going to trend, be sure to create your ads with that audio or content to boost your brand. 

Make Funny Contents

Funny contents help you to build brand awareness and reach and retain followers on your page. Because TikTok is a completely funny and viral platform to encourage the audience. 

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